Our mission...

...is to empower directional drillers, tool pushers, MWD/LWD hands, engineers, and drilling professionals with the real-world skills, certifications, and portable credentials they need to own their careers.

Since 2018, American Directional Driller® has been built by drillers, for drillers—delivering expert-led training that matches the grit and precision of the field. We focus on job-proven competencies in directional drilling, surveying, Measurement While Drilling (MWD), Logging While Drilling (LWD), rotary steerables, anti-collision, curve planning, and more. Our goal: give you rock-solid proof of your expertise so you can switch rigs, chase bigger day rates, step into lead roles, or stay sharp in a changing industry—without starting from scratch.

Quality Field Knowledge & Content

Real-world insights from veterans who've fought toolface battles and nailed high-angle laterals. We deliver practical, no-fluff training that engages working drillers when they're ready to level up.

Proprietary Drilling Expertise

Access to specialized, up-to-date knowledge built from years on location—not generic e-learning. Our courses and tools capture the demands of modern directional drilling, keeping you ahead of tech shifts and best practices.

Drilling Professionals & Decision Makers

We reach directional drillers, company men, project managers, and engineers across oil & gas and HDD operations. Our programs target the pros who make the calls on the job and in the office—delivering PDHs, certifications, and skills that matter in the patch.

Customer Service

We back every course with driller-first support: quick answers, flexible scheduling, and hands-on guidance so you can train without missing hitch time. Excellence in delivery means you're never left hanging.
Our team

Meet our team

Jimmy
Founder, American Directional Driller®
I relocated to Denver in 2008 to join Schlumberger as an MWD/LWD engineer, working rigs across 10 states and earning certifications in all MWD/LWD tools as well as Petrophysics. This foundation in measurements and formation evaluation led me to transition into directional drilling with Halliburton, where I became a certified expert in Applied Drilling Technology (ADT), managed a team of directional drillers as a coordinator, was granted 6 patents in drilling and measurements technologies, and advanced to project manager—where I played a key role in developing Halliburton's iCruise® intelligent rotary steerable system. 

A standout achievement from my time as a directional driller was executing a near-perfect curve on a challenging triple sidetrack job near Aspen, Colorado, with three of the first four surveys out of the casing shoe landing within 0.02 degrees of dip.

After years of hands-on rig experience—from MWD/LWD telemetry to leading rotary steerable projects—I founded American Directional Driller® in Denver in 2018. Drawing directly from that field expertise, we provide practical tools and durable merch (like our 40' engineer-scale tapes and lease-ready tally books) alongside job-relevant certification courses in surveying, toolface control, curve planning, rotary steerables, and PDHs. Our goal is to equip directional drillers and related professionals with the resources to document their skills, advance their careers, and remain competitive in the industry.

Thankfully, I'm finally independent and can create content like this to serve the general marketplace.
Mason
Instructor, Drilling & Measurements Expert
Description Coming Soon
Gadi
Instructor, Drilling & Measurements Expert
Description Coming Soon

Our Amazon Store Since 2018

Product Reviews

What our Amazon Buyers say about us

Good strapping tape for the oilfield. Long enough for most tubulars you will encounter. It great for a directional driller. Strong recoil. If you keep it somewhat clean it’ll last a couple years. 2nd one I’ve had.
— Andrew P.
As a directional driller for over 15+ years now I have wanted a tape measure that is 40’ long. We measure BHA components and nothing normally is longer than 40’ so this one is fantastic for what I need it for.
— Chris G.
It's a great tape measure with everything you need with a 40' span. Enough said
— Brian T.

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